Form... Function... Fantasy
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- If success is an aphrodisiac, then Susan Colvin may be one of the most desirable women in the world. Beneath the six foot, blonde haired, ever-smiling exterior lies one of the most brilliant business minds you’ll ever come across.
Although born in Pasco, Washington, Susan – having moved to California at the age of two – considers herself a Californian. The product of a traditional middle-class environment, Susan led a typical childhood, with one exception – her intellect far surpassed that of children her own age.
With a passion for reading, Susan enveloped herself with literary masterpieces at a very young age. (In fact, her hunger for knowledge can be directly related to the successes that she has come to enjoy later in life.) Having graduated at the top of her class from High school, Susan went on to earn three – that’s correct, three – College Degrees. A B.A. from the University of Mexico (Speech Major and a Political Science Minor) was acquired in three years prior to her receiving an M.PA. from the same university, as well as, an M.B.A. from Central Michigan University. It is also worthy of mention that both Post Graduate degrees were obtained with Academic Scholarships.
(Are you “getting” that there’s something special beneath the Southern California good looks?)
Having lived a life where education was paramount, Susan’s career path after her completion of college appeared to be “a natural.” She began teaching – first G.E.D. courses at various Military bases, then she was an Associate Professor & Director of Student Affairs at Hawaii Pacific College, as well as, an Associate Professor at Golden Gate University.
While a life in education was fulfilling her heart – it was clearly not full-filling her pocketbook. With a burning entrepreneurial spirit, Susan transitioned into the Business World. She quickly found herself running several businesses – a Start-up Instant Printing Company (Director of Operations), a Business Management Firm (Partner) and a Publishing Liquidation Company (General Manager).
So, how does a former College Professor and Director of Operations at a Start-up Instant Printing Company come to own and operate the most successful Adult Toy & Novelty Company in the World?
“It was meant to be,” she philosophizes. “I’m not sure what leads us from one road to the next but I do know that when an opportunity presents itself – it must be seized.” Carpe Diem aside, Susan’s success can be directly related to two words - “HARD WORK.”
When beginning in the adult industry (1993), Susan was faced with a male-dominated/men’s club mentality. However, with a strong work ethic and a commitment to be #1, she never took, ‘No,’ for an answer – instead, working twice as hard as her competitors and single-handedly revolutionizing the packaging and marketing of Adult Toys and Novelties. Susan had one thing that her competitors did not – a woman’s sensibility and perspective. In taking advantage of this edge, Susan began to design products and packaging to and for women - and the result? Skyrocketing sales and recognition as a major player on the All-Male Adult Toy & Novelty Team.
Even today, as her company has grown to extraordinary proportions, Susan, with a penchant for organization has continued to be a “hands on” owner and maintains a personal relationship with every one of her customers. In fact, twenty-hour workdays are still not unheard of. “In addition to hard work, I also believe in the team mentality and surrounding yourself with the very best people,” explains Susan. “… as well as, the old adage - that a chain is only as strong as it’s weakest link. At California Exotic Novelties there are no weak links!”
With a reputation as a loyal and generous employer (she can often being found in the warehouse serving freshly-baked cookies to her staff), it’s “no accident” that Susan is able to attract some of the brightest minds to her company.
The question still looms, though, ‘How does a woman come to run the world’s most successful Adult Toy Company?’ “The adult aspect doesn’t really come into play - it’s a matter of Supply & Demand,” she explains. “The Adult industry is responsible for generating substantial revenues. We have simply utilized mainstream business and management techniques in identifying our share of the marketplace and moved forward.” So far forward, in fact, that California Exotic Novelties is the World’s #1 Adult Toy & Novelty manufacturer.
In 2010, Susan and California Exotic Novelties launched an ambitious new project…a whole new company named Jopen LLC, which created a line of high-end, feature packed, 100% silicone luxury vibrating products called Vanity. This new endeavor furthers Susan’s commitment for “something for every budget.”