I used to wear a bracelet on one wrist and a watch on the other, right over the area. found that foundation rubbed off of me as well, and so covering it up with something seemed easiest. If you don't mind spending the money, you can buy expensive foundation, like they use for weddings. That stuff stays on more easily, and then brush a fine powder on top that seals make-up in. But that could cost you around $100 or more