This question isn't intended as an insult to the product or any of it's enthusiasts. Please don't take it as such. I've seen some of their products sold in Spencer's Gifts, and the name is California Exotic Novelties, hence this might be obvious.
Is the general consensus that they're considered to be a novelty and/or "gift" brand? And, if so, are they also generally deemed cheaper and/or "lower-end?" (I kind of equate "Doc Johnson, Vibratex, Screaming O, and Hustler in the same category.)
I saw some commentary which mentioned how they were trying to "upgrade," with the Couture and L'amour lines. Would one say this is accurate?