Out of the two other websites that I frequent for this kind of thing, EF is WAY cheaper than the other two. For two of the same harness/dong sets I have on my wish list here, they are a good $50 MORE on other sites.
And the points system here is a WONDERFUL way to keep "brand loyalty" going. And there's community here, which you don't get anywhere else. It feels safe, secure, and positive here. Everyone here seems to want to help everyone else.