From the start, EF establishes itself as a force to be reckoned with. I love the pink and green design of the site - it's very fresh - and appealing. The overall layout incorpoatres several sections of the site uniformly including reviews, the forum, guides and information as well as the actual toy shop, of course.
I recently purchased some items from EF and, because I wasn't quite sure what I wanted, was able to use several features of the site including the top bar on each product page which shows all the products within the product's category. I find myself using this frequently to compare products and enjoy being able to quickly see similar products and compare prices. Of course, a fully functional product comparison page allows me to compare a number of products in detail, when I wish.
I enjoy that EF cares about its customers and this is apparent in several areas of the site. First, there are guides regarding sex toys to make shopping easier. I especially like the articles regarding sex toy materials which outline health and safety, both mine and that of my toys. Safety is also stressed on individual product pages where you can see a material safety guage and click on it to view more in depth information. Furthermore, EF just took a very proactive approach to safety by removing products such as anal numbing gels from their site.
I also like that members of the staff are active on the site and they have always been there for me when I needed to contact them through e-mail, the forums or the internal messaging system. Knowing that they support the site enough to actually use it means a lot to me. Many sex toy shops lack the personal touch. Furthermore, the forums are full of sex toy lovers just like myself where we can share advice and experiences as well as have a little fun.
Of course, I love EF because it has a review program where reviews can get free toys but I think I am supposed to focus on shopping at EF here. LOL
Lastly, shopping is an easy and wonderful experience at EdenFantasys. You can browse in a million different ways or, if you're in a hurry or looking for something specific(or just lazy!), you can use the search bar located on every page.
I can shop using several methods. I can view toys by their intended user (men, women, couples, gay and lesbian) or type (vibrator, dildo, anal, masturbators, lubes). EF even includes some BDSM gear, erotic reading, sex furniture, lingerie and party favors.
Moreover, when browsing any categories, I can narrow the options to exactly the type of toy I want. I can select a purple rabbit vibrator made out of silicone with 5 insertable inches which is waterproof, smooth, rotates, uses AA batteries, contains no pthalates, has built in controls, and is contoured just right. This search brings up the perfect toy for me.
If the browsing weren't a treat, I can do even more when checking out. There are several delivery methods, the option to put in a coupon code (who doesn't want to save) and if I spend more than $59, I can earn free shipping.
All of these reasons and more are what make me a happy EF customer!