Liberator Sells EdenFantasys

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Liberator Sells EdenFantasys

Rawhide Rawhide
link

What will this mean for the site?
10/10/2011
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Red Vinyl Kitty Red Vinyl Kitty
Wow, that was fast! I'm totally shocked. I guess only time will tell what will happen here, but I love EF, and am thinking happy thoughts for it.
10/10/2011
Ansley Ansley
If I understand things correctly, Fred was the original owner of Eden. If that's true, then I don't foresee a lot of catastrophe coming down the pipes, but it does make me wonder how damaging the move to Atlanta was for Eden's warehouse. I assume when they mention Rufina and Fred stepping down from Liberator that also means they will be resuming their original positions with Eden before the sale took place in January.

I could be wrong, but considering there hasn't been an official announcement from Eden it's mere speculation at this point.
10/10/2011
domsub1993 domsub1993
Oh, I love EF! I hope things don't change!
10/10/2011
Gary Gary
Nothing to worry about folks. It basically just means the merger has been undone. Both EF & Liberator are going back to the way they were previous to the merger.
10/10/2011
RosesThorns RosesThorns
Interesting...
10/10/2011
Misfit Momma Misfit Momma
Interesting. Here's to hoping there aren't any major changes in the near future!
10/10/2011
Dawn (Lilac Distraction) Dawn (Lilac Distraction)
What makes me all weirded out is that the original deal was for a lot more than the latest one. Is there trouble in paradise?
10/10/2011
Midway through Midway through
So.. is EF moving away from Atlanta again? Or are they staying in Atlanta?
10/10/2011
Diabolical Kitty Diabolical Kitty
Oh my this is all so confusing.
10/10/2011
Illumin8 Illumin8
Very interesting. Thanks for posting!
10/10/2011
sktb0007 sktb0007
Thanks for sharing the link, very interesting!
10/10/2011
Vanille Vanille
Thanks for sharing & to Gary for letting us know what's goin' on. I'm not too worried.
10/10/2011
Beck Beck
Quote:
Originally posted by Gary
Nothing to worry about folks. It basically just means the merger has been undone. Both EF & Liberator are going back to the way they were previous to the merger.
Thanks for reassuring us!
10/10/2011
Gary Gary
Quote:
Originally posted by Midway through
So.. is EF moving away from Atlanta again? Or are they staying in Atlanta?
In the future it is possible, but for the time being EF is staying put and still sharing the home base with Liberator.
10/10/2011
ToyGurl ToyGurl
OH gosh, I almost had a heart attack. I love EF so much
10/10/2011
Antipova Antipova
Thanks for sharing, and thanks for the reassurances Gary. Here's to Fred continuing to do great things with EF!
10/10/2011
JessCee JessCee
Wow.. I just had like 3 mini-heart attacks until I read Gary's post. I'm going to to echo the thought that I hope there aren't any major changes though.
10/10/2011
acessorie acessorie
Whew I just discovered Eden a few months ago! I was afraid my new addiction was going away.
10/10/2011
Illusional Illusional
Yay, I feel relieved!
10/10/2011
Tuesday Tuesday
I guess that means that any hope of Liberator products like Joey being sold on this site are dashed.
10/10/2011
Kindred Kindred
Quote:
Originally posted by Tuesday
I guess that means that any hope of Liberator products like Joey being sold on this site are dashed.
Actually the chances are potentially better now. I had a conversation on Twitter a few weeks ago with Liberator about EF carrying more items such as the Esse Chaise and was told that they did not see the benefit of duplicating inventories. However, Liberator may still decide that certain items will still only be available on their own website.
10/10/2011
js250 js250
It sounds like the long term business plans for both companies were incompatible, so Liberator released EF. This could be a positive decision for EF since a lot of times when a smaller company gets absorbed by a larger company the ethics and goodwill of the smaller company falls by the wayside. I think this is a good move for Edens, we can remain community oriented and still have potential for the right type of growth for the site. It did not have to compromise its integrity for the larger company. Good job guys!
10/10/2011
Rawhide Rawhide
Quote:
Originally posted by Gary
Nothing to worry about folks. It basically just means the merger has been undone. Both EF & Liberator are going back to the way they were previous to the merger.
Well that's a relief. Thanks Gary!
10/10/2011
Tuesday Tuesday
Quote:
Originally posted by Kindred
Actually the chances are potentially better now. I had a conversation on Twitter a few weeks ago with Liberator about EF carrying more items such as the Esse Chaise and was told that they did not see the benefit of duplicating inventories. However, ...
That's good to hear, especially regarding Joey. That product is already sold on amazon.com, so it seems that Liberator doesn't have a problem with others selling that product at least. I just want to buy it with my points.
10/10/2011
OhMy! OhMy!
You'd figure that a little more market research and corporate alignment would have taken place BEFORE messing with something like this for a mere 8 months. Seems like a lot of wasted efforts and bookwork for the accountants, but may be very beneficial for customers and suppliers.
10/10/2011
Dawn (Lilac Distraction) Dawn (Lilac Distraction)
Quote:
Originally posted by Gary
In the future it is possible, but for the time being EF is staying put and still sharing the home base with Liberator.
I was wondering about this, too. Just don't move any more than 2 shipping days away, okay?
10/11/2011
unfulfilled unfulfilled
Thanks Gary for clarifying because that's a scary thought. Miss Debauchery you're funny b/c it would stink if our shipping times were longer.
10/11/2011
M121212 M121212
Interesting news. Heehee yea.... shipping times to my part of the world got longer with the move to Atlanta. *shrugs* I don't think they can get much farther away from me while staying in the U.S. at this point, so I'm not too worried
10/11/2011
married with children married with children
interesting.
10/12/2011
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Total posts: 34
Unique posters: 30