I do say it occasionally. Even when referring to rougher sex. We've even called it our "depraved love making."
Of course, I have used it in the more "traditional" way as well--I've said, "I want to make love to you" and "I want you to make love to me," etc. I've found that it's less about what you say, and more about how you say it. If you think it sounds cheesy, then it will probably come off as sounding cheesy when you say it.
But that's the way I talk, and that's the way he talks. We both like variety in our vocabulary when we're talking about all the things we'd like to do with each other. I think it gets tiresome to hear the same thing in the bedroom all the time.