That depends on you. We use it as an official can't break date night for us!! Sometimes after so many years of being together, you lose touch with the dates, you time and the little things that make you feel special. It is a reminder for us to start resuming our small thing in our relationship that we have lost due the the holidays, stress, etc. No excuses, just love each other and remember to show it in small ways!! And keep it going throughout the year.