I actually experienced this for this years birthday. But it wasn't a best friend. It was my family.
I am (and was) living in a city that isn't where my mother lives (my hometown) but IS where basically all of my extended family lives. A grandmother, an Aunt and Uncle, two cousins. This past summer was the first I'd ever spent here. My mom got me a wonderful selection of Lush products that I'd been totally obsessed with. The rest of the family? Nothing. I think I might have gotten a text message from one of the cousins. It was the first time that had ever happened.
A few months later, one of the cousins had a birthday and his girlfriend through him a big party in my aunt's backyard and my mom came to town and some of his friends flew across the country to be there and basically everyone and their cat showed up and there was all this talk like "Of COURSE we're doing awesome stuff for your birthday, we LOVE you!" and frankly it made me feel really ignored and dejected. Honestly, I'm still a but pissy about it.
At least when someone gets you a terrible gift it involved bothering to get a gift at all.