I come from a city with multiple small coffee roasters, so yeah, I take it way too seriously. Haha.
Those Keurig machines are like blasphemy to me. I like french presses and stove top espresso makers, and a tablespoon of coffee grounds for ever two cups of water.
One of the local roasters invited the farmers from Nicaragua up to teach the employees and their friends how to properly brew coffee. I've been hooked since.