It is a special holiday bonus that EF sometimes gives us. It is not a regular thing or a planned event. The promotions, points and sales are already quite generous and are appreciated. Double points week is really great, however, keep in mind that is Eden's gift to us on a holiday. Otherwise it would not be so special and would be taken for granted. You will be surprised at how fast your regular contributions add up and if you do video reviews or write for the cafe, they add up even faster with those gift certificates.