She: I was reading "Blink" by Malcolm Gladwell a while ago and there was a part where he talked about packaging influencing buying decisions and the taste of food products. Simple things made a huge difference: ice cream in round containers tasted better, adding a drawing of an herb leaf to frozen spinach packaging made the spinach taste more fresh. This holds pretty true for me, interestingly. I'm more prone to go by packaging than brand name.
He: I have some brand loyalty. If I don't like a company's big decisions or influence, or if the company has a reputation for being cheap, I won't buy from them because I hate them.