I only buy "organic" food that I would have bought anyway. I love Annie's Mac & Cheese because it is delicious.
The "organic" label itself annoys me. I appreciate that they needed an easy buzzword to label with... but.... no matter what you spray on a tomato, it's still an organic compound. And organic farmers use toxic chemicals, too.
So meh. I think their heart is in the right place, and some of it is higher quality, but the base notion of "organic" is crap.