I'm usually the one getting massaged, and it usually turns me on even when we don't intend it to. It probably has to do with the fact that one of my favorite places to be rubbed, generally, is my ass. Exactly how I respond always changes though.
it depends, sometimes its just a massage but usually its sex I get to stay laying just the same way and he likes it that way its the only time he gets me in that position.
We try using it to relax one another either before sex, or afterwards so that we're both totally loosened up. We also try using massage to lead into something different ALMOST every time. It's fun and so far I can make my partner melt with my hands. He still has much to learn though~