My number one is that there has to be the vital info. I prefer pics but don't rate lower if there are none. I don't care what form is used as long as all important info is included. And, yes, I do deduct "points" for multiple misspellings and grammar errors, even though I also make mistakes. If there aren't many then it doesn't make a difference but if there are a ton, I automatically vote it one level below what I would have without the errors.
What about you?