The reviewer rating should be based on individual quality of the reviewer. It should not be based on a curve, and it should not be based on activity related to other reviewers.
If you're looking at quality, then the number of reviews that you've written will automatically come into consideration. Editorially verified reviews have a higher rank. This makes sense because often the editor may add a quick additional comment. Self published reviews have secondary importance, but are still valuable because those represent the toys that you've purchased on your own. The second component that represents quality is the public rank on usefulness and the number of comments generated on your own reviews.
If I didn't see the rating system as basically useless, I'd find it to be extremely frustrating. Eden Fantasy's is not a social networking site. Why do we get points or lose points on how often we leave comments on other people's reviews? I would prefer to read a well written review and not leave a comment because it wasn't necessary then realize that it's in *my* best interest to leave a relatively pointless remark just to show activity.
The current system-
1. Seems to provide Eden employees with an unfair advantage.
2. Actually penalizes quality writers that lead busy and active lives outside of Eden Fantasy's for not being active in "reading and commenting."
3. Partially penalized those members of the review program that choose not to purchase and write reviews during times of the program that the program was inactive.
4. As several others pointed out, penalizes new reviewers because it is so difficult to see there reviews after they are no longer on the "latest review" page. The idea above about viewing by length of time with the program is fabulous.
I think that I've been with the program for about a year and a half and have completed 23 reviews. At the moment, I rated 4.0- the very same rating as someone with 3 reviews. It looks like I suck at writing reviews, yet I always have comments almost immediately, and I always follow up quickly. I think my rating is primarily due to inactivity outside of my own reviews. (I'm writing a thesis. I could care less.)
Oggins mentioned that customers can go to customer service for help with questions. I don't. I doubt actually that a lot of people do regularly. I love the reviews, and I read the comments. I've learned a lot, and find them informative. They help tremendously in deciding on a particular product- OR a similar product. Especially the well-written reviews which are more than just how good the sex was or wasn't!
I think though, that it's important that there be some reason for the reviewers to actually care about the ratings. Perhaps a coupon a couple times a year, to be used when convenient, where the value depends on the reviewers rating. Eden did that recently and we actually spent close to $250. It was the right timing, although most of the time we'd want to balance it.