In regards to whether or not this toy is pleasurable, that's up to whoever's using it (never tried it myself). There are women who don't care for texture or G-spot stimulation, and just enjoy straight-up thrusting. Everyone's different.
It would also be anal-safe with that 180 bend.
As for the company's intent, it's probably manufactured mainly for the novelty, with the bonus of it being a toy for anyone who wants to use it as such.