I like the shape of the bottle, and you get a better price for some reason. The ingredient list is similar to other sliquid offerings. I have tried a couple of other sliquid lubes, but I like that this is thick and not runny. I think that ride and sassy are formulated with anal sex in mind. I'm just at the anal toy stage and havent actually used it for anal sex yet. But I know it works for toys vaginally and anally and piv sex. The only time I felt it let me down was we had to apply frequently when I used it for a hand job on my guy. I agree with the idea that this is a marketing ploy, or to make sure there is a sliquid product aimed at men. I think men should have high quality body safe choices too, dont you think?