Ok, so yesterday I was joking around with my husband. We had (each of us) one of the Hot Love pads in our hands, just playing with them at the kitchen table, and I said "Omg its too cold in here...." and I stuffed the one I had inside my bra! I thought "OH look at this! Its an instant lift AND my boobs are warm hehe". So then it popped into my head about breast feeding! Any woman that has tried to breast feed (or has had kids) knows that when you become engorged, there is no time to waste to get that "hurt" from stopping! THe doctors recommend that you use hot pads/heating pads, hot water and wash cloths. Well...I figured..Why not use these!? They work perfectly for fitting into the bra and shaping to your breasts, they last aboout 30 to 40 minutes with the heat and they are reusable! Anyone use these this way? Anyone ever thought of this? Just wanted to throw it out there for those of you that may have massage item stores on EF. That would be a great selling point! What does everyone else think?