At that kind of price point, you obviously aren't appealing to normal consumers, only the rich. There are enough out there with the interest in buying the line for it to be put into production.
While I don't have the funds for this kind of item, we all have our own personal interests where extreme exceptions could be made: for example, I think nothing of dropping $80 on a pretty necklace, but totally scoff at most hand-made goods because I know I could make it and probably better at that. There are folks that scour second-hand clothes shops but buy gourmet food ingredients, vice-versa with folks that wear designer labels and live out of drive-thru boxes.
You put your own value on the dollar.