Seeing as how EF accepts returns on toys (amazingly and awesomely), I'd say the customers are voting with their dollars, no? If someone purchases a Leaf product, and feels it isn't worth what they paid, they can simply return it for a refund. Or, if someone looks at it online and feels their money is better spent on something less expensive, then they, too, have voted. I would be curious to learn what percentage of that price is profit for Leaf and for the reseller (EF, in this case), and what percentage is manufacturing costs; in other words, whether they're aiming to sell a few at a large profit, or a lot at a smaller profit.
I'd also love to hear from someone who has owned a Leaf product for a long period, and learn how it has held up. Quality and durability of the inner workings could make these products more valuable to us consumers.