If I'm trying to decide between 2 different toys and I like their features equally, the colors they are offered in will usually help me make my final decision.
Color isn't the most important thing to me. For example, I wanted the MiMi for a really long time. I'm not a huge fan of the colors offered either. All of them are pretty dark and "dusty" feeling to me and I like bright colors. Only one is a bright color and it feels too little girl to me.