i'd imagine the price point will come down substantially. it's so different than anything else out there it won't be until a competitor makes something similar though. it is at least silicone and rechargeable. i like fun factory.
personally on my budget, i could not justify spending even the 199. i did enter a giveaway for one though.
im wondering if ef set a higher price than the manufacturer knowing that it will probably all be buyout purchases for awhile. they know us ef-ers won't consider full price without reviews to read first, lol