We have a really nice one about ten minutes (drive) from where I live. I went in it once about six years back and didn't know anything about toys (or sex for that matter ... ex-husband was not too alive in that department). Nicely lit, nothing shoved around this way or that, nobody in dirty macs allowed, checked ID at the door, helpful staff. The set up of EF reminded me of it.
I went with a group of girlfriends during a birthday party. We looked around, but not long enough for me to study anything. I might go back and visit to really check them out, especially armed with what I know now.
Oh, and there are a couple of other "novelty" shops, but they're the stereotypical non-descript dirty buildings with bad signs and located in bad neighborhoods.