This gel is thick, which is really to be expected because mixtures of glycerin and water that contain enough glycerin to have that lovely warming characteristic are pretty thick, bottom line. This product cuts through the thick stickiness of the glycerin with two other ingredients (ethoxydigycol and hydroxyethylcellulose) that allow that stickiness seen in some glycerin concoctions to be smoothed out, and to let the gel dry to a softer (although still somewhat sticky) residue. The gel's consistency means it stays where placed, but it does melt and thin and dribble as it mixes into natural fluids and as it warms to body temperature.
Like most glycerin containing products, this gel tastes fake and sweet. Because of the mixture of extracts in it, it has a medicinal taste that is reminiscent of bitters, or some really funky herbal tea. It has no real aroma.
The warming sensation dissipates quickly, because the gel isn't so much getting warm so much as it is simply warming to body temperature. Added friction will warm it slightly as well, but once the blood gets flowing in the area any residual effect can't really be noticed anyways. The gel contains all sorts of extracts of various medicinal plants that do various things like treat anxiety (passion flower, likely included because), enhance libido (ginseng, reportedly anyways) and a few that have seemingly legitimate 'libido enhancing' effects that haven't been attributed to anything quite yet (Lepidium Meyeni, Turnera Aphrodisiaca) and one that actually contains a compound that is a known libido enhancer (Coryanthe Yohimbe, contains yohimbine).
Now the thing is, there's no way there's much of any of those extracts in this blend, because plant extracts are *not* clear and colorless (they are, in fact, far from it), and this gel is clear and colorless. So the overall amount of plant extract that could be in there is low in the first place, and since there's five different things reportedly in the mix that means there's even less of each individual extract. Assuming that there is a chemical in the plant extract with aphrodisiac qualities, it's a very small percentage of the overall extract. As well, things like ginseng are supposed to be consumed to work as a drug - rubbing them on skin is going to be less efficient. Basically, there's no way these plant extracts could even conceivably translate into any sort of effect. So from this regard, the performance is disappointing.
The longevity of an individual application is pretty decent, but since this gel is basically like a lube its hard to imagine that the price per application is reasonable given that the concoction is not anything overly unique or special.
This product comes in a tall thin cylindrical bottle with a nice pump top. It's tippy and won't stay standing up on a headboard or bedside table, but hey, maybe it's not meant to be.