Holy cup size, Batman! We’ve just found out our boobs might be being directed by M. Night Shyamalan. We’re afraid. Very afraid.
But we’re also tickled pink by the new ad campaign by a Newfoundland bra company— The Boobie Trap—that depicts bad bra fit as a real horror show. Ads satirizing horror movie posters entreat you to Beware “The Quadraboob” (wherein your breasts are cut in half by a bra that’s too tight), and “The Sagging” (wherein you have no support). Ha-larious.
“Competing with marketing images such as those for Victoria's Secret that show only immaculately fitted bras on almost impossibly perfect bodies, the ads poke fun at the industry as well as the daily problems of the larger chested woman,” The Daily Mail reports.
Most women— 80 percent!—are wearing the wrong bra size, according to a 2008 study by Katherine Wood and colleagues, published in the journal Chiropractic and Osteopathy, which “looked at correlations between breast size, bra fit and chest pain.” Large-breasted women, the study says, are more likely to be wearing the wrong-sized bra.
We know that products usually follow movies but we like the humor of these ads so much that we’re almost hoping for a movie to follow the ads.