Ah, Cosmopolitan. Seminal women’s magazine pushing boundaries with its notions of feminine beauty and lifestyle, offering cutting-edge sexual advice as “Pop his socks in the microwave for twenty seconds.” There are sex tips on practically every cover, and a good portion of the magazine seems to be aimed at making us all better in the sack—that is, unless the magazine’s going out to bread-winning advertisers, and then Cosmo turns it down a few notches. Or seven.

Jezebel.com recently uncovered a cover conspiracy with the magazine, showing how Cosmo’s newsstand cover shows way more sexy sexness and Orgasm Virgins than the cover that went out to advertisers. Apparently its standard operating procedure to send out sample copies to potential ad buyers with an entirely different look.

Funnily enough, Cosmo didn’t edit out the Orgasm Virgins from the magazine itself, they just de-emphasized it on the front—and “60 Sex Tips” turned into “The Male Brain.” Maybe it was a tactic to butter up male corporate ad-types? Seems kind of silly, especially when you don’t even have to read the magazine to know it’s chock-full of dubious sex tips.