It's manly. It's delicious. It's got ten calories and tastes just like the original. What is it? Dr. Pepper Ten, and it's made for men.

Wait ... what?

Yes, Dr. Pepper is doing some research on us, folks, and it seems you men out there think diet drinks are for girls. Pepsi Max and Coke Zero try to balance this out by sponsoring the NFL and NASCAR, respectively, but Dr. Pepper says that's not their style. They're more interested in hitting men right where it hurts: their machismo.

They've researched colors that appeal to men (and came up with maroon and gray?), what men like to do, and what makes men feel manly, and have tailored their ad campaign to the results.

Advertising Age says, “… A mobile 'Man Cave' will also travel to each of six test markets, including Denver and Colorado Springs, Colo.; Des Moines, Iowa; Kansas City, Mo.; and San Antonio and Austin, Texas. The branded trailer will set up in 'testosterone zones' such as ball fields or car shows and give men a place to watch TV and play video games.”

A mobile “Man Cave”? I want to see that! Dr. Pepper, we know your Ten policy is “no women allowed” but ... you're not holding to that, are you? Cause a Man Cave? Yeah, that sounds all sorts of fun!

Get your minds out of the gutter, boys.