the dead will start walking the earth, and movies, books and video games are eager to capitalize on this horrible Ragnarök (from Norse mythology meaning “final destiny of the gods”)—and now, Playboy and Newsweek join their ranks.

Recently, Playboy announced a deal with the producers of Dead Rising, a Capcom video game depicting a zombie apocalypse in the fictional, Las Vegas-styled Fortune City. Playboy billboards and posters will appear throughout the game’s city, as well as hidden Playboy magazines that, once discovered, will give the protagonist a secret, sexy “upgrade.”

Newsweek also jumped on the zombie apocalypse bandwagon this weekend—after redesigning the website, developers worked in a “Easter Egg,” where readers could view a startling “Zombies Attack” headline after typing in an old school video game cheat code.

The news comes at a time when the dead aren’t actually walking the earth, but “sexsomniacs” are. Researchers have coined the phrase to describe the one in 12 people who are found to have sex while they sleep.

With the six-foot statue nicknamed “Touchdown Jesus” being struck by lightning last night, it looks like Armageddon may be upon us. But, with the gods setting their sites on phallic targets, hopefully, it might at least be a sexy end of the world as we know it.