Pornographic content has been hailed as the reason that the million dollar offers have vanished for Chatroulette founder Andrey Ternovskiy, but now that’s exactly what the 18-year-old Russian plans on capitalizing on—he’s depending on 50,000 naked men to revive his social media webcam site.

“Every day, about 50,000 men are trying to get naked,” Ternovskiy says. “What we're doing is selling the naked men to a couple of websites—it's an investment for us.”

Site hits to Chatroulette have dropped nearly 60 percent for US users in the last few months, following a flurry of media excitement that had the young founder chatting with the likes of The New York Times and Good Morning America. But now, fewer and fewer media moguls are interested in the venture thanks to the many shots of penises that tend to pop up from user cams.

Ternovskiy says he’s doing something about that, too. “Since we've implemented the content-control system, the site has become cleaner, and more people are starting to use it,” the founder tells Fast Company. “Now it's my job to shape the business into something more sustainable.”

With the new cleaner content, the naked men on the site are actually spotted for their penis shots and then kicked off to other websites that want to sell them stuff. Naked guy stuff, you know?. The poor guys! We’re sure Chatroulette could make a mint if they just asked all those 50,000 for, say, a couple dollars each.