In efforts to cater more to the non-porn-watching female demographic, Playboy TV will now produce shows that are heavier on the intimacy and lighter on the sex.

The block of shows will be called “TV for 2,” and it will feature softcore situations between characters in a perhaps bizarre marriage of reality TV and daytime soap operas. The first series, Brooklyn Kinda Love, will premiere on Jan. 19 and is to be directed by Joe and Harry Gantz of HBO’s Emmy-winning Taxicab Confessions. Though the content of this show and the six others Playboy plans on adding will be heavily sexual, Playboy says the new programming will be “less identifiable” as porn.

But, um …“Finally, porn for women?” We thought we already established that female consumers account for 56 percent of Hustler video sales, indicating that porn is already for women. Oh, well. Maybe soap operas might be more interesting with a little less left to the imagination.

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Professor Barry Komisaruk of Rutgers University is now our favorite sex study researcher. He and his fellow scientists took eight women, put them in an MRI machine, and let them do their own thing—resulting in some detailed scans of what happens to the female brain during orgasm.

They also found wide variations in the number, frequency and intensity of orgasms experienced by different women, and that some women have orgasms so intense that it temporarily shuts down the pain receptors in their brain. The point of all this pleasing experimentation is to help women with sexual dysfunction issues and simply “to find ways to increase pleasure in people's lives,” Komisaruk said. But, despite the nobility of his cause, he says he spends at least half his time hunting down funding for his orgasmic studies.

“There’s no premium on studying pleasure in this society,” Komisaruk said. Too bad; researching pleasure for pleasure’s sake should be science we can all get behind.

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The ever-sexy Beyoncé has produced a new perfume called “Heat,” but unfortunately it looks like her commercial is too hot for daytime TV—the Advertising Standards Authority has deemed that she can’t run around groping her breasts before 7:30 p.m..

In the commercial, the pop siren struts around in a slinky red dress, touching herself suggestively and singing a rendition of Peggy Lee’s “Fever” that is so sultry it could melt even the coldest heart. It is, to say the least, very hot.