Looks like it’s not just new nuptial bliss in store for Hugh Hefner, but also a new lease on his adult lifestyle empire—Hef’s just finished up the final touches on a deal that will make him sole owner of Playboy, now a private company.

The deal comes after months of Playboy’s fate hanging in the balance; the stock that Hef didn’t control was considered as "in play" this past summer. At one point, the current ownership of Penthouse offered $210 million for the company but Hef retained control and stepped up with the money himself.

About the deal, Hef is reported as saying, “With the completion of this transaction, Playboy will come full circle, returning to its roots as a private company. The brand resonates today as clearly as at any time in its 57-year history. I believe this agreement will give us the resources and flexibility to return Playboy to its unique position and to further expand our business around the world.” According to Forbes, it’s a risky long-term move, but it will hopefully keep the bunny ears bouncing for years to come.

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