After winning Old Spice’s “The Man your Man Could Smell Like” contest and appearing in a Super Bowl commercial, Isaiah Mustafa has been wowing fans by creating personalized Old Spice Guy responses via You Tube.

When Milano tweeted that the shirtless viral marketing was “GENIUS,” she received her own personalized message and a bouquet of roses. “I hope they arrived at your doorstep looking as fresh and as beautiful as you do when you appear on my TV,” Old Spice Guy, ever the romantic, remarked.

In other marketing, a PETA ad featuring bikini-clad Pamela Anderson has been banned in north of the border. Canadian authorities cited the shot—in which the Ladysmith, British Columbia-born Anderson posed with the words “thigh,” “rump,” “round” and other meaty cuts stamped on her body like a butcher’s diagram—as “sexist.”

“How sad that a woman would be banned from using her own body in a political protest,” Anderson said. (As good as her intentions might be, we can’t help but wonder if the scantily clad Ms. Anderson’s au jus appeal might incite carnivorous appetites, rather than discourage them.)

Banned no longer are “patently offensive” references to sex, as the 2nd U.S. Circuit Court of Appeals threw out a 2004 Federal Communications Commission policy that fined broadcasters for any use of even fleeting expletives directly tied to sex, including “the F-word.” Ah, f#@king free at last.