According to The Wall Street Journal, young people just aren’t getting naked the way they used to—and the nudist resort industry is hurting as a result.

“The whole lifestyle will just disappear unless we attract a younger crowd,” Nicky Hoffman, head of the Naturist Society, told the WSJ. “The problem is, most of these resorts aren't geared to young people. They've become like retirement homes; they've sort of calcified.”

There are more than 250 nudist resorts in the U.S. and they comprise a $440 million industry, according to the American Association for Nude Recreation. But: “Pools close at sundown. Body piercings are prohibited. Some older nudists complain that younger ones keep them up with late-night cavorting. Mostly, though, youngsters appear not to be eager to socialize regularly with folks the age of their grandparents.”

We can sympathize with all concerned, but it’s up to the nudist resort industry to come up with ways to appeal to a younger generation, don’t you think? According to the article, though—young nudists seem to be starting up their own events. We’re relieved. We’d hate for nakedness to die out, you know?