In the video, Von Teese invites users to enter the Perrier mansion, in which she lounges—lingerie clad—and pours a bottle of sparkling mineral water over her breasts. Perrier has also released a limited-edition run of its product emblazoned with the famed ecdysiast’s titillating image.

The burlesque beauty says that the chance to front the campaign is a dream come true: “I used to see Perrier’s pin-ups in coffee shop windows, and dream of one day being like them. It is a true honor to join past collaborators with the brand such as Andy Warhol.”

In other clever marketing campaigns, Bristol Palin and Levi Johnston announced on the cover of today’s US Weekly that they are getting married—without telling their parents, first.

Johnston, who infamously posed in the almost altogether for Playgirl, recently issued a surprise public apology for statements he’d made during the custody battle over the couple’s son Tripp. Soon after, the couple got back together—without the knowledge of Bristol’s mother, Sarah Palin, essentially letting the tabloid break the news for them.

Bristol told US Weekly: “It is intimidating and scary just to think about what her reaction is going to be.” Hmm…maybe she’ll call Bristol a renegade?