The texture of this foam is like that of a thick syrup or honey. It feels sticky and pours out rather thick. A dollop of this bath foam on your skin would remain there and absorb naturally.
The foam smells very much like fruit or berries; sometimes a pear-like smell also comes to mind. The aroma is rather light, and not the least bit overwhelming or perfume-y. If you like light and fruity foam scents, then you'll enjoy the aroma. It smells not only fruity but relaxing as well. It may be a scent that is overall "feminine", but not so much that your male partner will find it too girly for his liking.
All it takes is at least 2-3 cap fulls of foam to produce a copious amount of bubbles in the tub. Use as much as you'd like for your comfort and preference. Although the foam is thick and syrupy, it dissolves rather quickly in the water. Overall, this foam smells fruity, light, and lovely, and makes for a nice bubble bath with your partner or solo. It doesn't really do so much in terms of moisturizing the skin or leaving behind a scent after drying yourself off. Although the label says it's "natural," most of the ingredients are unpronounceable, while the rest include goji berry, coffee seed, acai, noni, pomegranate, and green tea. I guess in some respects it has "natural" ingredients, but the entire product as a whole isn't 100% natural. I like the effort that this product has in having some interesting fruit ingredients that one may not find so easily in a convenience store. After bathing with this foam product, you'll feel clean and sensual overall. One can possibly use this in the shower with a sponge, but it doesn't lather as well or perform as effectively as a showering product than it does as a bath tub product. At 9.5 oz, a bottle of this foam bath should last for quite a while; a little goes a long way.