This slightly runny gel is similar in consistency to seedless raspberry jelly. It's cool and smooth feeling and absorbs quickly when massaged into the skin. Because it's a touch runny, you have to work quick, and it's rather tricky trying to get it "up in there" if your going for the g-spot.
It's not meant for consumption so I didn't taste it, but it does smell vaguely minty, which isn't surprising since the active ingredient is menthol. It's not overpoweringly minty smelling, just the slightest touch minty.
It does exactly what it says, it provides a mild tingly sensation where ever you apply it, provided that it's the more sensitive tissue of your nether bits, and not just the back of your hand. The tingling lasts about 15 min. It can be re-applied if you like, I found it to be stimulating, but it was a little uncomfortable if just left on it's own. The very slight discomfort I felt was alleviated when I started to massage my "area". It washed away easily with soap and water, but the tingling sensation continued for a minute or two after I'd washed it off.