It is very thin and runny. It is too easy to pour. If you do not squeeze the bottle, it will drip out. If you are like me, you immediately get impatient, squeeze the bottle, and then end up covered in a lot more lube than you initially planned for. The lube feels very smooth and silky at first, but then once it begins to dry out and absorb into your skin, it starts to feel tacky.
This lube doesn't really have any smell or taste. I will admit that I didn't really drink it, I only touched my tongue to the top of the open bottle. The amount of tingling or 'cooling' I felt from a tiny drop on my tongue was so much more intense than a whole bunch of it poured onto my love gun.
This lube acted like, and lasted about as well as, any other water-based lube. After a few minutes of use, I had to re-apply. A few minutes later, I had to re-apply again. The whole cooling effect was extremely subtle the entire time. I would imagine that if there was air blowing on the lube, it would enhance the cooling; but since this lube was already drying out pretty quickly, I doubt it would last very long at all if something like a fan was blowing on it.
Clean up was extremely easy, soap and water completely removed it.
There was no packaging. It came as is, in the bottle. There was a little removable seal under the screw-off lid, to prevent spilling or tampering before purchase. The bottle does not very clearly communicate the product information. On the back of the bottle, in very small white lettering against a clear bottle, there is a lot of information that is difficult to read. But if you want to know more about the ingredients and what not, check out the Vie Website.
The special feature of this lube would definitely be its cooling effect. The cooling is very subtle on the genitalia, however it was very intense when putting a small drop on my tongue. Moving air definitely intensifies the cooling, but it also dries out the lube quicker. I would think that if the cooling was not too much for a person's mouth, it would probably work great for oral sex.
I made a funny little comic strip for this lube on my blog if you want to check it out. :)