I guess they did go ahead and discontinue it. link
My UK site is also discontinuing it, but they do a warning thing where the product page has a note saying 'Hurry! This discontinued item won't be restocked!' so I knew if I wanted it, I needed to prioritise it. I used the money I'd budgeted for a mains powered wand to get the Forbidden Fruit instead, since wands will always be around.
It arrived today, and it's gorgeous. I'm thrilled that I finally got it, but gutted that such a beautiful toy hasn't had more commercial success.