Is the 30% off on men's toys not working?

I've been eagerly awaiting this sale so I could get a bunch of items for my boyfriend (and partly for me in the case of the cock ring). As soon as it was definitely the 7th, I looked and saw that it DOES say that the sale is going on. It says that all the items are 30% off and the advent calender has switched. However, the items are still full-price, even when I add them to my cart and go to checkout. Am I being impatient (it's only a half hour after midnight) or is glitched? I want to order as fast as possible to make sure I get the items I want.