Last night of ABC Nightline Hugh Heffner (who recently turned 84) was talking about the future of Playboy. He is trying to buy back all the public shares in hopes of steering the company in a better direction. Apparently some other companies (including popular competitors) are trying to buy up these public shares as well. There is also a movie about Heffners life coming out which focuses on a lot of activism that he did earlier in his career. You can check out the article on Xbiz, or you can look up the newest Nightline on Hulu if you are interested in know more.