I love a nice cologne on a guy, I'm one of those girls who will just sit there and sniff my male friends all day if they have a scent I like on. Also, I really remember certain people's usual cologne scents. I have an ex I think of EVERY time I smell his cologne on the air, don't know what it is. But if I find out what it is I'm never letting my boyfriend wear it. It just makes me think of how annoying that guy was.
Also, while I love cologne, I hate most body sprays like Axe. They smell too strong, don't smell good, and get super overapplied. They do have a few really nice scents, but even those reek when someone goes nuts with it. Thank god my male friends are smart enough to realize they shouldn't douse themselves in it to smell good.