My first few were very
objective, but as they are published simultaiously as a regular review, these reviews looked cold and clinical and didn't get as many votes and looked out of place.
So, I try to make my DRs look "warm" but attempt to stay objective. On occasion, the product is just so disappointing that I can't do this, and the review isn't used as the Descriptive Review for that product. Point in fact is my review for the book the Ultimate Guide to Orgasms for Women
by Mikaya Heart. The book was so
biased, so anti-man and so judgmental that in order to be honest, I couldn't write an objective review. Honestly, I didn't want anyone to waste their money thinking they would get a book on how to "be orgasmic for life" and end up with this man hating manifesto. Sometimes you have to sacrifice the by-line on the DR in order to be honest, if the product is far from what it promises. But, these are far from the majority.
I find myself using "I" in DRs, but sparingly, but enough so that it looks human and doesn't look like it is simply an ad from the company which made the product.