I rate the standard pretty much the same as I do extended format reviews. To be useful it they must include:
--specific details describing the product(these vary depending on if it is lingerie, toy, lube, novelty, etc.)
--care instructions, storage, size item or sizing for lingerie
--ingredients-allergy caution or material and compatibility issues
They both must have easy to read, flowing paragraphs and be specific to item and usage and have personal opinions about the good and bad.
Pictures are totally optional and do not change how I rate a review!!!