We've used Maximus from the get-go due to the high marks from others and stuck with it since we both like it and haven't had an issue with any of the ingredients. It's worked well for both vaginal and anal use. Plus, we like the easy of use - it comes with a pump dispenser.
I'm not a fan of sticky which you often get with water-based lubes but since most of my toys are silicone I stick with Maximus so I don't have to worry about damaging them.
We've tried two flavors of the Toko Aroma but it's much thinner than the Maximus. Not that either of us has tasted the Maximus, but we bought these primarily for mixing toy use with oral.