1. It's a VERY high quality product, in my opinion. I found out that this product is also sold at an herbal store where I live, in which everything is expensive simply because it is organic/gluten-free/pa raben-free/etc.
2. It comes in a glass container. This can jack up the price for almost anything.
3. GRRRRR had a good point... They know you will pay it!
However, it's a great product and I wouldn't avoid trying it once just due to the price.