Simple: The toy comes in a simple plastic bag or something similar.
Discreet: Comes in a brown box or something else simple that cannot be seen through.
Average: Comes in a box or plastic case that displays the name, picture, etc.
Show-offy: Comes in a box with huge writing to attract attention, textured lettering, bright colors, etc.
Luxurious: Comes in a fancy expensive-looking box with fancy fonts, cursive writing, etc.