Function's more important than form, but overall yeah, I like my toys to look nice. I've never owned a light-up toy (except for a few that have indicator lights), but this one looks really cool. Thanks for bringing it to my attention!
I have a light up bullet (unfortunately it isn't sold on edenfantasys) and I love it! It's not the strongest bullet, but it definitely has more vibe power than some, and for its $8 price mark, I definitely think it's worth it.