Some heterosexual people might be up in arms about this, but I'm not saying NO hetero people use toys. However, I do think that a disproportionate amount of people who use toys are queer/lgbt/trans/other non-hetero/cis identities (however you personally would like to refer to them) in comparison to the general population, and we can see that in how many of us have "queer" or "lesbian" on our profiles as opposed to straight. I would say at least 1/3 of the time I roll over someone's name, they are some kind of queer identity. Therefore, sex toy companies and companies that sell sex toys should definitely be more open-minded.
I think Eden in general does a good job, and many things are beyond their control, however, I think it would be awesome if to promote a sale, there was a lesbian couple advertised. I would love if there were pictures of queer people on the product pictures, but that's up to the manufacturer, not Eden. I think what would be particularly sexy is if Eden had a lingerie sale advertised by women in lingerie together. (did you see that, Eden?)