Have you seen Gamestop's sexist Valentine's Day advertisement?

  • Get a Free Rabbit Vibe with Orders $59+

Have you seen Gamestop's sexist Valentine's Day advertisement?

Nazaress Nazaress
link

A promo e-mail was sent out that included a very sexist advertisement. I didn't get the e-mail, strangely enough. Maybe because I'm a woman. The e-mail explains a promotion where you can $10 off flowers at 1-800-Flowers.com when you pre-order Twisted Metal. The general gist of the e-mail was "Now you don't need to choose between gaming and your girlfriend". It clearly assumed that all gamers are straight, male, and cared more about something materialistic than the love they have for their significant other. In this regard, it also assumes that they're even in a relationship, as if people aren't allowed to be asexual, free of relationships, or single by choice for whatever reason. I took offense to it, as did many others. How do you feel?
02/09/2012
  • Buy 3 Items for $70
  • Buy 3 Items for $50
  • Buy 3 Items for $30
  • Save 20% on Luxury Toys
  • Add Some Buzz To Your Favourite Toy & Save 60% On Kit
  • 1
  • 2
  • 3
  • 4
  • 5
All promotions
Cookie Monster Mike Cookie Monster Mike
Quote:
Originally posted by Nazaress
link

A promo e-mail was sent out that included a very sexist advertisement. I didn't get the e-mail, strangely enough. Maybe because I'm a woman. The e-mail explains a promotion where you can $10 off flowers at 1-800-Flowers.com when ...
People who choose a video game over their loved one should be punched in the face. That is a horrible advertisement and marketing strategy. They should also be punched in the face. I'd go on, but it would get very ugly lol.
02/09/2012
Gary A. Gary A.
That's terrible. I hope no one buys the game from GameStop
02/09/2012
Nazaress Nazaress
Quote:
Originally posted by Cookie Monster Mike
People who choose a video game over their loved one should be punched in the face. That is a horrible advertisement and marketing strategy. They should also be punched in the face. I'd go on, but it would get very ugly lol.
Is "it" ugly because it got punched in the face? (Lol. My humor is dumb.)

Yeah, it's definitely not a good marketing strategy. I'm tired of feeling like I'm left out of the gaming community when women make up almost half of all gamers.
02/09/2012
Cookie Monster Mike Cookie Monster Mike
Quote:
Originally posted by Nazaress
Is "it" ugly because it got punched in the face? (Lol. My humor is dumb.)

Yeah, it's definitely not a good marketing strategy. I'm tired of feeling like I'm left out of the gaming community when women make up almost half of all gamers.
Lol I get the humor! Cheesy humor is usually the best!

Gamestop is just pissed that female gamers are kicking their ass!
02/09/2012
blacklodge blacklodge
It doesn't really bother me that much. Not everything should be taken so seriously.
02/09/2012
Gunsmoke Gunsmoke
In my opinion you take offense too easily. Ever see Carl's Jr. commercials. Just to sell hamburger's to teenage and 20-something boys they shamelessly parade scantily clad 20-something girls.

It's just the nature of advertizing - you have to pick your target and go for it. Apparently you are not the target audience. Relax and go with the flow...

No reason to beat your chest (figure of speech) at every perceived slight
02/09/2012
wrmbreze wrmbreze
Quote:
Originally posted by Cookie Monster Mike
People who choose a video game over their loved one should be punched in the face. That is a horrible advertisement and marketing strategy. They should also be punched in the face. I'd go on, but it would get very ugly lol.
02/09/2012
wrmbreze wrmbreze
Quote:
Originally posted by Gunsmoke
In my opinion you take offense too easily. Ever see Carl's Jr. commercials. Just to sell hamburger's to teenage and 20-something boys they shamelessly parade scantily clad 20-something girls.

It's just the nature of advertizing - ...
That reminds me of the Hardees commercial of the really hot scantily clad girl eating a really messy burger..Scandalous. It doesn't bother me( I also want that game!)
02/09/2012
T&A1987 T&A1987
other reasons not to buy gamestop. link
02/09/2012
Stinkytofu10 Stinkytofu10
Quote:
Originally posted by Nazaress
link

A promo e-mail was sent out that included a very sexist advertisement. I didn't get the e-mail, strangely enough. Maybe because I'm a woman. The e-mail explains a promotion where you can $10 off flowers at 1-800-Flowers.com when ...
I am lucky. My girlfriend loves to play games with me.
02/09/2012
Nazaress Nazaress
Quote:
Originally posted by Gunsmoke
In my opinion you take offense too easily. Ever see Carl's Jr. commercials. Just to sell hamburger's to teenage and 20-something boys they shamelessly parade scantily clad 20-something girls.

It's just the nature of advertizing - ...
Letting media display sexist, racist, homophobic, etc. thoughts and the like is a casual way of making those things okay. Sexualizing women in commercials makes it okay to do in real life because, after all, it's "just" a commercial and if that's not serious, why should it be in life? These things DO make a difference and if anyone did the research, they'd know that. Girls would not be as obsessed with their looks and many would not be with eating disorders if media didn't constantly show them what a "beautiful" body is and advertise to them all the exercise and diet equipment they need to be "desirable". Just because it's something casual, it doesn't mean it doesn't have an effect. It actually seems to have MORE of an effect because blatant sexism is so easily cast off as "not bad" because it's something "small".

I'm not the target audience? Really? No, I am, and that's why it's wrong. I like Twisted Metal. I want that game. I HATE flowers but I WOULD give them to my male partner. I AM the target audience but they ignored me and other women because I was born with a vagina. There's a problem with that, plain and simple.

By the way, I know you're entitled to your opinion and I'm sorry if I sound angry. I'm not angry at you. I'm angry that this kind of stuff exists and people just let it happen because it's "not a big deal".
02/09/2012
Rin (aka Nire) Rin (aka Nire)
I don't see anything wrong with the promotion itself. Get a game, send some flowers, that's fine. Odd, but fine. But the way it's being marketed... very, very dumb. Way to alienate at least half of your customers, Gamestop.
02/09/2012
Nazaress Nazaress
Quote:
Originally posted by Rin (aka Nire)
I don't see anything wrong with the promotion itself. Get a game, send some flowers, that's fine. Odd, but fine. But the way it's being marketed... very, very dumb. Way to alienate at least half of your customers, Gamestop.
Agreed. The promotion itself is completely fine. The marking, however, is NOT.
02/09/2012
Illusional Illusional
How they marketed it, yes... a little messed up..
But, c'mon. I'd prefer my boyfriend to get the game, then get the coupon and be like.. Oh yeah, flowers! and inspire something romantic, instead of him grabbing the game.. and possibly forgetting me completely.

Hobbies aren't bad.. addictions are. I play games, like my boyfriend but we both get distracted by other things.
02/10/2012
CreamySweet CreamySweet
Quote:
Originally posted by Nazaress
link

A promo e-mail was sent out that included a very sexist advertisement. I didn't get the e-mail, strangely enough. Maybe because I'm a woman. The e-mail explains a promotion where you can $10 off flowers at 1-800-Flowers.com when ...
Think your reading into it a bit to much and looking for reasons to take issue or be irritated about it. Your going to give youself a stroke or heart attack long before your going to change the world much less this add. Take a breath... don't ruin your day/life over them and don't buy thir product if you don't like what they sell or how they advertise. For me personally? I'm not bothered or even mildly irritated about or by it - its a commercial.
02/10/2012
GONE! GONE!
Yeah, I think it's a dumb assumption but seeing stuff like that around V-Day doesn't bother me that much because the whole holiday is based around making money off gender, sexuality, and relationship stereotypes. Therefore, I dislike the holiday and can assume I'm going to hate any ads related to it. XD
02/10/2012
Errant Venture Errant Venture
Quote:
Originally posted by CreamySweet
Think your reading into it a bit to much and looking for reasons to take issue or be irritated about it. Your going to give youself a stroke or heart attack long before your going to change the world much less this add. Take a breath... don't ...
I agree with CS.
02/10/2012
ViVix ViVix
Quote:
Originally posted by Nazaress
link

A promo e-mail was sent out that included a very sexist advertisement. I didn't get the e-mail, strangely enough. Maybe because I'm a woman. The e-mail explains a promotion where you can $10 off flowers at 1-800-Flowers.com when ...
It sucks, but men choose gaming over real-life quality time with their girlfriends/friends/fa mily way too often. I'd like it to come with a bat, so that I could beat the life out of his X-box.
02/10/2012
Ms. Spice Ms. Spice
Honestly, I've seen and heard way worse advertising. What it sounds like is that Gamestop is trying to sell this game to a particular audience- male, heterosexual gamers that have girlfriends that like flowers. That's what advertising does- it selects a small portion of their buyers so they can feel included and are inclined to buy. If the company tried to appeal to everyone's tastes, it would be a marketing failure- a business cannot make everyone happy in one shot. It just doesn't work

They have to know that about half of their customer base is female anyway, and I don't think they're trying to purposely isolate those customers.

I personally think it's a cute idea, and it is helping financially strapped gamers buy something nice for the hunnies. The wording was done ... well, not great, but the idea was nice.

If you really have an issue with it, write a letter why you're boycotting the company, and maybe have a couple people complain as well. There's no point complaining about an email on sex toy blog, because they're not going to know anything about it.

Just my two cents.
02/10/2012
El-Jaro El-Jaro
Quote:
Originally posted by Ms. Spice
Honestly, I've seen and heard way worse advertising. What it sounds like is that Gamestop is trying to sell this game to a particular audience- male, heterosexual gamers that have girlfriends that like flowers. That's what advertising does- ...
more or less this

It's solid B- advertising to me.
02/10/2012
namelesschaos namelesschaos
Quote:
Originally posted by Ms. Spice
Honestly, I've seen and heard way worse advertising. What it sounds like is that Gamestop is trying to sell this game to a particular audience- male, heterosexual gamers that have girlfriends that like flowers. That's what advertising does- ...
You first paragraph. The way worse argument is a form of minimizing and derailing, I really don't care if there is worse or better stuff out there that has nothing to do with the example in question. I'm I supposed to be grading everything on a curve? The second half misses the point entirely no one is saying an add can't have a target audience, what they are saying is that they are targeting that audience using sexism and stereotypes.

Your second paragraphs weather or not it done purposefully is irreverent, it does that is the point. Sexism does not require intent, stereotyping does not require intent, cognitive biases do not require intent.

"and it is helping financially strapped gamers buy something nice for the hunnies."
No, it not it convincing you to buy a game nothing more, nothing less. They idea they are "helping" you is illusory it is the great lie of marketing. You before the purchase of the game had greater power to buy something nice for you hunnie then you did afterwards.

Let me put it to you this way I recently order a sex toy for $20 off would you say that is EF therefore helping me pay off my student loans? The principle is the same by offering that deal I do have more resources to spend then if I had purchased it at full price. However, it clear that this isn't helping me pay off my student loans, it is still a net hindrance as putting all my money in to them would pay it off even faster.

The irony are that by making the offer less objectively helpful is how the illusion of being "helpful" is created. 20 more dollar in the bank is more helpful to buy stuff for Valentine's (or pay off loans) then a coupon for ten dollars off at one specific retailer. It only by limiting our choices do we find one "helpful" and the other not. It a psychological trick and a smart one.... and that it works even in a thread that is basically asking for critical thinking is kind of scary.
02/11/2012
married with children married with children
have not seen that, and I am on their mailing list.
02/12/2012
AmberM AmberM
Quote:
Originally posted by Nazaress
link

A promo e-mail was sent out that included a very sexist advertisement. I didn't get the e-mail, strangely enough. Maybe because I'm a woman. The e-mail explains a promotion where you can $10 off flowers at 1-800-Flowers.com when ...
I do NOT take offense to this at all-I'm a women, too. I actually think the ad is kind of funny. Maybe I'm just weird, though.
02/12/2012
corsetsaurus rex corsetsaurus rex
Quote:
Originally posted by Cookie Monster Mike
People who choose a video game over their loved one should be punched in the face. That is a horrible advertisement and marketing strategy. They should also be punched in the face. I'd go on, but it would get very ugly lol.
Hehe. I must fight the urge to send you a couple of my ex's addresses now...

Congrats on the most awesome appropriate response to that kind of behavior I've run across.
02/29/2012
richsam richsam
It doesn't really bother me
02/29/2012
Total posts: 26
Unique posters: 21